Comments on: PR Week Volvo story spotlights threat to PR industry http://www.speedcommunications.com/blogs/wadds/2009/05/09/pr-week-volvo-story-spotlights-threat-to-pr-industry/ PR blog by Stephen Waddington Thu, 09 Feb 2012 19:13:21 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Wadds http://www.speedcommunications.com/blogs/wadds/2009/05/09/pr-week-volvo-story-spotlights-threat-to-pr-industry/#comment-4584 Wadds Mon, 11 May 2009 20:16:34 +0000 http://www.speedcommunications.com/blogs/wadds/?p=813#comment-4584 Thanks for stopping by and for your comment. Its much appreciated. You are of course spot on. Thanks for stopping by and for your comment. Its much appreciated. You are of course spot on.

]]> By: Paul Fabretti http://www.speedcommunications.com/blogs/wadds/2009/05/09/pr-week-volvo-story-spotlights-threat-to-pr-industry/#comment-4583 Paul Fabretti Mon, 11 May 2009 14:57:41 +0000 http://www.speedcommunications.com/blogs/wadds/?p=813#comment-4583 If I'm honest Wadds, there's two things I don't think you need to worry about: 1) Speed making a bloody good stab of whatever you get involved with ;-) 2) Any ONE agency staking claims on social media. In my experience, unless you can string together a set of skills that few others can (say, seo, pcc, social media and design/build) then experience counts more than anything else. The bleating about Mindshare by anyone is, in my opinion, sour grapes. Over the last 15 years, all sorts of agencies with different specialisations have formed. Some promote their "blue sky thinking", others their "analytical approach". All are doing the same thing but in different ways. Some firms feel that social media is a natural evoluition of their services, others a worthwhile skillset that would make a difference to their existing offering. Was SEO any different? In 5 years time when we enter the 4th phase of the social web, those agencies with the inability to determine a reputable social service offering will simply revert to type...although what that type may be is as open a question as you'll find! If I’m honest Wadds, there’s two things I don’t think you need to worry about:

1) Speed making a bloody good stab of whatever you get involved with ;-)

2) Any ONE agency staking claims on social media. In my experience, unless you can string together a set of skills that few others can (say, seo, pcc, social media and design/build) then experience counts more than anything else.

The bleating about Mindshare by anyone is, in my opinion, sour grapes. Over the last 15 years, all sorts of agencies with different specialisations have formed. Some promote their “blue sky thinking”, others their “analytical approach”. All are doing the same thing but in different ways. Some firms feel that social media is a natural evoluition of their services, others a worthwhile skillset that would make a difference to their existing offering.

Was SEO any different? In 5 years time when we enter the 4th phase of the social web, those agencies with the inability to determine a reputable social service offering will simply revert to type…although what that type may be is as open a question as you’ll find!

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