Good content will always attract eyeballs whether online or offline which is why there will always be a role in the media for people that have the ability to generate editorial content.

In the wake of the MP’s expense debacle, daily sales of The Telegraph have risen by a reported 90,000 from April’s average readership of 810,000 per day and the paper has seen its brand pushed far and wide across the media as journalists second source the story.

The challenge for The Telegraph is that this level of interest could only ever be sustained by an ongoing stream of similarly high profile content.