Have you signed up to Twitter yet? The hype is dissipating and you’ll find all of human life online. Every genre and sector of the media is represented on Twitter which has led PRs to scramble to the platform to pitch stories on behalf clients.

Journalists love it as it enables them to ignore and block spam pitches. And unlike email the 140 character format forces PRs to be succinct. Best of all they can choose who they follow, ignore or block.

Journalists on Twitter aren’t hard to seek out. Use Twitter search or a media directory that incorporates Twitter usernames such as Media UK. If you want to pitch a journalist you have earn their trust and be allowed into their network.

Speed is collating a series of case studies where we’ve used Twitter to seed and pitch a story. Ironically for all of the talk of digital techniques disrupting the PR industry, Twitter is bringing media relations back full circle to focus on direct relationships with journalists.