Econsultancy‘s Chris Lake has spent three days brainstorming a new domain name. Its becoming increadingly difficult to create a new name that is available as a legal entity and that you can register online.

If its something that you’re looking to do have a look at Chris’ 25 point checklist. It covers off everything that you could possibily need to cover (and more).

What it doesn’t tell you is the name that he came up with after his deliberations, but I suspect we’ll find out in due course.