We’re working with Loewy colleagues at The Team on a social media campaign aimed at positioning Platinum by Jo Rees, published by Random House tomorrow, as this summer’s hottest beach book. The Daily Express has described it as “a blue-chip, classic bonkbuster [that] makes contemporary chick-lit look down at heel”, so we’re clearly working with good material.

We’ve created a cracking campaign which will see the novel’s three main characters come to life on Twitter with content written by Jo herself. If you want to follow the launch make these characters your friends and follow their feeds.

Peaches Gold (@peachesgold) is an LA madam, servicing a celebrity clientele on both sides of the pond. Frankie Willis (@frankiewillis) is a young personal trainer slaving away below deck on a mega-yacht owned by a shady Russian oligarch. And finally, Lady Emma Harvey (@ladyemmaharvey) is old money aristocracy, a social mover and shaker with a taste for Asprey and holidays in Mustique.

There’s also a Facebook campaign to follow. Watch this space for updates as the campaign rolls out.