We’ve been just completed a piece of planning work for a prospect and spotted the issue that Econsultancy calls social media succession planning in its Online PR and Social Media Trends briefing.

It’s an issue for any organisation where an individual is the face of the company in social networks. The risk to the business is the individual building up relationships with customers and then choosing to leave the organisation.

In the sector that we’ve been researching brands are represented on Twitter either by a corporate account or an individual, or in a few instances both.

Econsultancy recommends that a branded Twitter account combined with individual Twitter representatives is best way to mitigate risk.