Red Narrative’s Luke Bozier is advising Dr Ashraf Ghani, leading contender to replace President Karzai in this August’s presidential election in Afghanistan.

Luke is guiding a two-pronged social media strategy:

• utilise word-of-mouth and encourage local influencers to spread the word in their communities
• target the large Afghan ex-pat population in the West for political donations and to amplify their views back into Afganistan

The campaign has two local language sites: http://ashrafghani.af/pashto and http://ashrafghani.af/dari, a Twitter feed and a campaigning channel on YouTube.