Google Insight predicts likely success of online campaigns

Image via CrunchBase

Google released an update yesterday to its Insight tool that provides information on historical search trends. It now includes now includes predictions for future search volumes.

Google Insight was already a powerful tool for campaign planning. The addition of predictive data makes its possible to model search volumes around keyword scenarios.

Now you can predict how successful an SEO campaign is likely to before its launched.

It also provides interesting insights into market dynamics. Andy Smith got there first. He’s punched a series of keyword strings through the new Google tool.

2 Responses to “Google Insight predicts likely success of online campaigns”

1. Insights on the economy, PR, publishing and politics from Google Insights for Search | Wadds' PR Blog says:

   August 21, 2009 at 4:48 pm

   [...] Andrew Smith I’ve been tinkering with Google Insights this week since Google added a predictive feature. I wanted to explore how good the new feature is and whether it could be used as an aide to PR [...]
2. AndyW says:

   January 16, 2010 at 5:38 pm

   I’ve also been playing with Google Insights recently, with an eye on seeing if it can help predict actual company revenues… you can see the results at:
   http://money.wikinut.com/Predicting-company-revenue-using-Google-Insights-For-Search/1sehbr3./

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