Admob’s Russell Buckley (disclosure: Speed client) kindly included a quote from me in a post on Media Week on the death of the embargo as a news management tactic.

As a PR tactic embargos are broken and has been for the last 12 months. Publications from Techcrunch to the Wall Street Journal no longer respect the tactic as a means of managing the release of news.

Social media channels such as blogs, Facebook and Twitter has led to PR stories frequently leaking out before their intended release.

“[…] one of the major causes of problems has been some PR agencies’ tendency to spam everyone they can think of with a story, rather than relying on more traditional skills of developing relationships with key, relevant journalists on a one-on-one basis.”

“The PR industry is moving wholesale to the discipline of the financial markets whereby news is managed by a small team and kept under strict wraps until the break date and then distributed to all audiences at the same time.”