Speed’s Steve Earl moderated a digital show-and-tell at Loewy’s Park Street office on Tuesday where agencies from across the group shared theory, best practice and recent examples of work.

“The ad model has been well and truly disrupted. New means of communication combined with the fragmentation of media has ended the comfortable ‘effectiveness’ of conventional media,” said Earl.

Half a dozen speakers from Prescient, Speed, Seymour Powell and The Team, each described how digital was changing their marketing discipline, from research to PR and from product design to brand communications.

Case studies (most of which remain work in progress and so aren’t for publication) included Becta, Bombardier, the Fat Duck, Interoute, The Economist, the NHS and Virgin Galactic.

What you can have a look at is Phil Whitehouse’s presentation. He encouraged the audience to think of the web not as a channel but as a democratic network.