Google made another bid yesterday to stake out a role in the future of the newspaper industry with the introduction of Fast Flip.
This new innovation from Google Labs repurposes digital content from newspaper web sites and enables readers to browse articles much like if they were browsing through a physical magazine or newspaper. Articles are organised by popularity or personal preference.
Google is baiting publishers with the promise of revenue of a significant revenue share from ads on Fast Flip’s pages.
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One hesitates in saying anything negative about Google as they don’t usually get anything wrong, but I’m not sure this will catch on, at least not in its current form.
Fast Flip is an exciting proposal by Google – anything that can bring fresh revenue to the newspaper industry is to be explored.
However, my current school of thought is that news websites are currently pretty good. They are a great way to consume news online with a combination of videos, galleries and podcasts…going back to an old-style newspaper that is viewed online does not make sense.
[...] Fast Flip, which repurposes digital content into a magazine format online – see my colleague Wadds’ Blog for more details . As a follow up it revamped the ad exchange technology bought with its DoubleClick acquisition, [...]