- Image via CrunchBase
Porter Novelli’s Tim Hoang has written an inspiring blog post this afternoon about network theory and its implication on PR planning. It’s more than 3,000 words long and is hard going in parts but is well worth reading.
Tim pulls together several aspects of network and communication theory and demonstrates how it is possible to plan and deliver predictable outcomes. He cites the example of a Facebook fan site and retrospectively shows how sign-ups follow a mathematical model.
It’s an important shift for the PR industry. Finally thanks to digital techniques we are able to take our place alongside other marketing discipline in being able to deliver and cost predictable outcomes.
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Cheers for the mention Wadds. As I mentioned in my reply, other comms disciplines have been looking at these models for ages. It might not be the silver bullet but its certainly something we should be at least exploring rather than debating whether we should be measuring social media, what is social media, and all the other arguments that seem to bring us back to square one.
My aim is to get PROs questioning how they are doing things rather than provide anything close to answers.
And yes, it was far too long.
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