I caught up with Greenbang.com’s Dan Ilett this week for breakfast. He’s a journalist and entrepreneur that is building a great business.
But he’s pissed off with PR people asking for stuff for free. It seems that PRs are starting to confuse the line between blog and commercial media outlet.
Earlier in the month Ewan MacLeod wrote an article on the site about how PRs representing EDF and Shell had sought favours.
“Burston Marseteller (Shell’s PR company of choice) [emailed] asking if we’d be interested in a) providing feedback on [its] videos) and b) posting the videos here on Greenbang.”
This was followed in short order by a request from Lexus PR, the communications firm for energy giant EDF for Greebang to host PDFs on carbon management and energy buying.
I suggested to Dan that he follows the lead set by publications such as Techcrunch and sets out his rules of engagement with PR people in clear terms.
He’s since published a manifesto: embargos, freebies and paradigm shifting bollocks are out and valuable business news is the order of the day.
PRs be warned.


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good on Ilett. it sounds like some PRs have taken the emerging ‘freemium’ model of the Web to the max…
Good work wadds. I would have thought a good way to demonstrate their commitments to aiding green initiatives would be to actually pay a grassroots green business-focused blog for promoting them. When they do something truly noteworthy I’m sure dan would be happy to cover it editorially.
[...] Greenbang.com sets out manifesto for PRs: news not nonsense [...]