Here’s further proof if any further were needed of the PR benefits of business blogging.

After writing about the Daily Mail Stephen Gately controversy on Friday Will Sturgeon was invited onto Sky News alongside Matthew Todd, editor of Attitude. And today Sturgeon appeared on More4 News to discuss Twitter activism.

Sturgeon has form of course as the former editor of Silicon. But there’s no doubt that mainstream media researchers are using the blogosphere as a means to find commentators.