Location based marketing has been mooted for sometime as the panacea of customer relationship marketing (CRM). Foursquare may just have cracked it and monetised its income stream in the process.
I checked into China Town when I nipped out of the office for lunch and discreetly in the corner of the screen was a link to nearby Hummus Bros. The link had a two-for-one offer for the local Mayor.
I get to visit a new place for lunch. Hummus Bros get a customer. Foursquare receives ad revenue. Everyone’s happy. If I visit regular and grab the Mayor’s title I’ll be rewarded with discount.
Drew Benvie has posted some ideas for how Foursquare could develop if its builds a critical mass of users and opens up its API.
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[My Blog] Foursquare touts CRM model: my location based lunch: http://bit.ly/4ZMhu9
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Foursquare touts CRM model: my location based lunch http://bit.ly/7MtM6J – @wadds #pr
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Foursquare touts CRM model: my location based lunch | Wadds’ PR Blog: Location based marketing has been mooted for … http://bit.ly/7MtM6J
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@drewb ahoy! Foursquare touts CRM model: my location based lunch: Location based marketing has been.. http://bit.ly/6NlglD
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Foursquare touts CRM model: my location based lunch http://bit.ly/51Y8FY #sCRM #PR #socmed
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This post was mentioned on Twitter by Stephen Waddington: [My Blog] Foursquare touts CRM model: my location based lunch: http://bit.ly/4ZMhu9...
Man let’s have a Yalta: I have the mayorship at Hummus Bro in Holborn and you keep the other one. Deal?
Foursquare touts CRM model: location based lunch http://bit.ly/4ZMhu9 -interesting from @wadds -agree with @drewb that critical mass is key
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Four Square http://ff.im/-chbe7
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@drewb ahoy! Foursquare touts CRM model: my location based lunch: Everyone’s happy. If I visit regu.. http://bit.ly/6NlglD
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