The blogosphere is buzzing with about the Tory campaign poster hack launched by MyDavidCameron.com built by Clifford Singer, creative director at Sparkloop. He is the bloke behind the Other TaxPayer’s Alliance website and has no political affiliation whatsoever.
But that hasn’t stopped Labour’s campaign machine nabbing the concept and adopting it as part of its campaign. It’s become a social object. I’m sure Clifford is delighted with the attention.
But the Tories aren’t amused and have gone into overdrive criticising Labour’s negative campaigning. Instead they should focus their energy on developing an innovation social campaign.
I maintain that the forthcoming election is unlikely to see any breakthrough social media campaigning by any of the major parties.
The Labour Party appears to be under the illusion that social media will be a vehicle to help it to turn the corner in the polls as the Tories performance in this medium is so poor. Wouldn’t you agree that ‘authenticity’ ‘trust’ and ‘credibility’ are important components of social media success (whenever it occurs), and when there is a shortfall in these areas, social media has the power to turn right round and bite you hard. Labour has got to watch its back in terms of message as it does not score well on these three areas and it could very easily get something wrong big time in the social media space and then see itself ‘hoist with its own social media petard’
[...] This post was mentioned on Twitter by Stephen Waddington and Speed Communications, MyDavidCameron. MyDavidCameron said: Tories have gone into overdrive http://bit.ly/5ATSiC [...]
My david cameron have said they wont be satirising the next tory poster, knowing its had its day. Still, this hasnt the tories from making their own p-poor fake poster sites. What will be next? The posters have already been turned into a 3d game (http://www.politicalgaming.com) and other copy sites are springing up.