There’s an article in this week’s The Economist (disclosure: Speed client) written out of New York that paints a rosy future for the PR industry.
Growth is being driven by clients prioritising communication, particularly during the recession, and budgets being diverted from other marketing activities.
Edelman chief Richard Edelman is quoted as says that PR is the “organising principle” behind many business decisions.
Clients, The Economist says, are putting their budgets behind larger, more established firms. Media fragmentation and social media are also cited as a shot-in-the-arm for the industry.
The article should be a must read for anyone in business this morning.
“out of” New York?
Get ‘out of’ the American side of bed this morning did we?
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