Sitevisibility asks digital marketers to name favourite Seth Godin book

Kelvin Newman has asked digital marketers to name their favourite Seth Godin book and give reasons why in his latest blog post.

Mine is All Marketers Are Liars published in 2005. It taught me the importance of authentic communication – “don’t invent stories, tell stories about what you’ve invented.”

Kelvin interviewed Seth on his Sitevisibility podcast this month.

One Response to “Sitevisibility asks digital marketers to name favourite Seth Godin book”

1. uberVU - social comments says:

   January 31, 2010 at 2:51 am

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   This post was mentioned on Twitter by speedcomms: Sitevisibility asks digital marketers to name favourite Seth Godin book http://goo.gl/fb/VJJL (@wadds) #socialmedia…

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