WPP boss Sir Martin Sorrell has spoken out against politicians and business leaders for celebrating economic recovery when the market is “less worst” rather than growing.
Speaking to Bloomberg at the annual World Economic Forum, Davos, Switzerland, he said “you can’t declare victory until you see consistent gains year-to-year.”
Delegates at the PRCA and CorpComms Conference last October received the same message when Sorrell delivered the keynote.
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The weak comparatives point is a very valid one. Q2/H2 seem to have been the nadir so should in theory see YOY improvements appearing by that point or things are very rocky. Of course that means we won’t know that until late summer which still seems a long way off!
[...] This post was mentioned on Twitter by Stephen Waddington and Patrick Baird, Speed Communications. Speed Communications said: Sorrell consistent on industry outlook: “less worst but no recovery yet” http://goo.gl/fb/hiww (@wadds) #business [...]