Paperchase customers are using Twitter and Customer Reviews on Amazon (the product page has since been pulled) to vent their fury at the alleged copyright theft of work by independent artist HiddenEloise.
On Twitter #paperchase is trending and the @paperchaseuk Twitter account has been grabbed by someone offering to help the company respond to its audience. There has been no activity on an official looking Paperchase Facebook page since 2008.
Econsultancy’s Aliya Zaidi has written an excellent summary and analysis of the story making the point that social media has become an incredibly effective tool to expose corporate misdemeanors.
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I find the fact that someone has grabbed the @paperchaseuk Twitter account (so quickly!) and is ‘offering to help the company respond to its audience’ slightly worrying.
Could be a case of someone genuinely trying to help, and everything will be turned over to the brand eventually. But surely in a crisis the last thing you would want is having to deal with a third party who has inserted themselves in the situation as a mediator?
I imagine it’s why the police and fire brigades clear a scene when there is a problem. People’s hearts might be in the right place, but do-gooders could also just get in the way.
Will be interesting to watch unfold…