Here’s my presentation from the CIPR Reputation Management conference which took place at the Bridgewater Hall in Manchester today.
I led a workshop on corporate blogging that examined why blogging was broken amongst UK corporate organisations, looked at examples of good corporate UK blogs, examined how to generate authentic content and the process required to kick start a corporate blog.
Many thanks to Ged Carroll, Stephen Davies and Rob Fenwick for their help in putting the session together. And to Speed’s Caroline Allen and Clare English.
Stephen Waddington Corporate Blogging
View more presentations from Stephen Waddington.
CIPR corporate blogging workshop http://goo.gl/fb/5blQ (@wadds) #uncategorized
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[my blog] Deck from yesterday’s CIPR Corporate Reputation blogging workshop: http://bit.ly/cEXLGG
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Nice! Thnx for sharing! RT @wadds Deck from yesterday’s CIPR Corporate Reputation blogging workshop: http://bit.ly/cEXLGG
This comment was originally posted on Twitter
Nice! Thnx for sharing! RT @wadds Deck from yesterday's CIPR Corporate Reputation blogging workshop: http://bit.ly/cEXLGG
This comment was originally posted on Twitter
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Deck from yesterday’s CIPR Corporate Reputation blogging workshop (Manchester) http://bit.ly/cEXLGG RT @wadds
This comment was originally posted on Twitter
[...] quick plug for a presentation by Stephen Waddington of Speed Communications on the merits or otherwise of corporate blogging, which includes a [...]
[...] reached out to a few people including Stephen Davies and myself to crowdsource some material for a corporate reputation conference he was speaking at in Manchester. He asked two questions: Does corporate blogging [...]
Sorry so do not find that blogging is broken. It is only really begging, the internet is fourteen years old it has not even had sex yet. I feel light blogging is taking off, and new platforms launch all the time, everyone wants to get in and offer blogging features. Will it be in buzz, will there be a backlash to Wordpress PR castrope this week with blogs being taken down, will other blogs step in.
Perhaps I will catch your next presentation in London to get a better idea of the the deeper argument.
Or as the great Eddie Izzard would have it, “guns don’t kill people; monkeys do, if they have guns”. I think group corp blogs can work, just don’t let the monkeys (with or without guns) get near the typewriters – to Moulinex my metaphors – you’ll never get Shakespeare.
This comment was originally posted on renaissance chambara | Ged Carroll
Or as the great Eddie Izzard would have it, “guns don’t kill people; monkeys do, if they have guns”. I think group corp blogs can work, just don’t let the monkeys (with or without guns) get near the typewriters – to Moulinex my metaphors – you’ll never get Shakespeare.
This comment was originally posted on renaissance chambara | Ged Carroll
Sorry so do not find that blogging is broken. It is only really begining, the internet is fourteen years old it has not even had sex yet.
I feel light blogging is now taking off, and new platforms launch all the time, everyone wants to get in and offer micro blogging features. Will it be in buzz, will there be a backlash to the Wordpress PR castrope this week with blogs being taken down, will other blogs step in.
Perhaps I will catch your next presentation in London to get a better idea of the the deeper argument.
microblogging is really useful when you want to broadcast short updates. i am still leaning towards traditional blogging.~,: