Revenues from the Newspaper Licensing Authority’s (NLA) web licensing scheme will make little impact on the losses being racked up by newspaper publishers online.
The NLA’s own estimates put annual revenues for the scheme at £2 million. Meanwhile, the Guardian alone is reportedly losing £36m per year, or £100,000 per day.
Under the NLA’s leadership the newspaper publishing industry believes that it should benefit from any income generated by third-parties that sell products or services based on content generated by NLA members.
The Financial Times and The Times have opted out of the scheme and plan to implement their own independent licensing models.
The NLA scheme has seen aggregators, clipping agencies and PR firms subject to a levy from the start of the year. But the NLA isn’t charging Google claiming that it is aiming its scheme solely at business-to-business users.
The PR industry body PRCA and clipping agency Meltwater are challenging the NLA’s scheme via the UK Copyright Tribunal with the claim that effectively charging from links is an affront to democracy and the openness of the web.

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