Steve and I fell out with the PRCA in 2000, when 18-months into starting our own firm we went knocking on its door seeking help. At the time PR firms that were less than three-years old weren’t allowed in. It was seemingly bonkers when as a start-up we needed to make as many friends as we could.

But all that has changed under the management of Director General Francis Ingham who I’ve got to know through his campaigning work opposing the NLA’s web licensing scheme. His proactive campaigning efforts are impressive.

The PRCA is truly modernising and is moving faster than the industry that it represents. The decision to broaden the membership to include client organisations makes sense and the Association is wholeheartedly embracing digital communications.

We’re delighted to sign-up as a member and be welcomed so enthusiastically by Ingham and his team.