Newspapers have largely ignored social networks as a means to engage with their audience, seeking instead to force readers onto their web sites. But this example bucks the trend.
Remember the sunset shot that I took of the Cheviots in Northumberland a couple of weeks ago? Probably not but stick with me.
I posted the image to the Your Place Northumberland Flickr group that’s curated by the hyperlocal team at the Newcastle Journal. It made the Your Place hyperlocal web site. And now the Northumberland Journal Extra local newspaper.
I think that its an important step because it shows traditional media engaging with its audience and sourcing content via a social network.
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Local newspaper engages with audience via social network: from Flickr to print http://goo.gl/fb/1MwlJ (@wadds) #media
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nice one!
Nice one, did you stitch it together or is it a single panoramic shot?
Good to see the N’land Journal Extra is trailblazing print/online integration, we get nowt in the city issue!
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