The InvinceCable campaign continues to break new ground during what has been billed the UK’s first social media election.

The apolitical campaign is seeking to instigate conversations around the need for a qualified candidate to hold the position of Chancellor.

Today it will attempt a new Clay Shirky inspired tactic with a crowdsourced brainstorm on Twitter at 1pm (UK time) using the hashtag #InVinceCable.

I’ll be travelling to a client meeting but hope to get involved in the discussion via my mobile.