I enjoyed this practical guide to reputation management. In terms of ‘always be prepared’ it would seem that in today’s age of digital communication, failure by the spokesperson to provide comment will only result in the journalist scouring the online blogosphere to find out the latest updates on the crisis. I would also suggest the company use one main spokesperson to handle crisis/reputation management, this limits the possibility of mixed messages being communicated.
I enjoyed this practical guide to reputation management. In terms of ‘always be prepared’ it would seem that in today’s age of digital communication, failure by the spokesperson to provide comment will only result in the journalist scouring the online blogosphere to find out the latest updates on the crisis. I would also suggest the company use one main spokesperson to handle crisis/reputation management, this limits the possibility of mixed messages being communicated.