Philip Young invited me to present to PR and journalism students at Sunderland University today on how the media is evolving online and responding to the emergence of social media, and what that means for the PR industry. I also covered some simple things that students can do to market themselves to future employers online.

Young is the co-author (with David Phillips) of Online Public Relations and is one of the leading academics in the UK researching and teaching on social media. Over the last five years he’s established his faculty at Sunderland as a centre of excellence.

We’re always keen to take up any opportunity to talk to undergraduates that are learning about traditional media, online and social media, and might want to pursue a career at Speed in the future.