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May 14th, 2010 by Wadds

RAJAR data shows that digital radio switchover won’t be a pushover

Radio listening via digital platforms stands at around a quarter of UK listeners in the UK according the data published by RAJAR for Q1. DAB accounts for 15.1%; DTV 4.0% and Internet 2.9%.

Its shows the challenge that the broadcast industry faces in persuading consumers to shift from terrestrial broadcast as it heads towards digital switchover in 2015 – and presumably the opportunity for consumer electronics companies to flog digital radios.

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