Radio is the most trusted source of media content. That’s a conclusion from a report published this week by media watchdog Ofcom.

66% of people consider radio to be the most reliable and accurate source of media content, followed by 58% for online (editorial), 54% for TV and 34% for newspapers. Only three in ten internet users trust web content.

It’s very easy to get enthusiastic about the potential of social media especially if you are embedded within the industry. But you’re not necessarily your target audience.

Change is undoubtedly taking place in the way people consume media and brands communicate with their audiences and there’s no doubt that the future lies in engagement.

But do not underestimate the influence of mainstream editorial media as a means of generating influence.

Speed’s view – for now – is that no media whether broadcast, print, online or social, can work in isolation.