Christian Payne, better known as @documentally, is a former freelance photographer turned mobile media maker. He originally turned to social media as an outlet for images from Iraq that he couldn’t break into the mainstream media.

This video posted two years ago shows Payne’s much-loved Land Rover shortly after he flipped it on black ice.

Payne recounted to the audience during his presentation at Thinking Digital today that in the days following the post he realised the potential of social media as his network reached out to offer practical help and support.

“The more experiences I share the more connections I make,” he said.

Payne is a prolific content producer and says that his participation in social networks has enabled him to promote his trade, showcase his work and generate interesting work.