
Here’s my reading list for the next few weeks made-up of recommendations from speakers at Thinking Digital. This handful of titles covers the latest thinking on measurement, planning, the semantic web, social media and data visualisation.
Obliquity: Why our goals are best achieved indirectly by John Kay – recommended by Rory Sutherland
Bursts: The hidden pattern behind everything we do by Albert-Laszlo Barabasi – recommended by Jer Thorp
Pull by David Sielgel – speaker
Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web by Brian Solis – speaker (thanks to Gabba’s Paul Fabretti for hosting a lunch with Brian and distributing copies of his book)
The power of pull by John Hagel – recommend by Joi Ito

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[...] This post was mentioned on Twitter by Stephen Waddington, Jay O'Connor. Jay O'Connor said: A great list. Thanks. RT @wadds: [blog] Recommended reading list from Thinking Digital: http://bit.ly/cSOQWH #tdc10 #ciprsm [...]
Did you get to meet Brian Solis? His book contains some good ideas, but I was continually frustrated by the flowery prose – as an Orwell lover, his mangling of the English language at time was excrutiating – which is odd given that when I’ve seen him on video, he comes across as quite an engaging and clear communicator.
Steve – good stuff!
Joi Ito also mentioned (I believe):
- The Age of the Unthinkable by Joshua Ramo Cooper
- Ronald Coase – I’m guessing he was referring to The Nature of the Firm, and how this reasoning is breaking down because of modern-day communications
- And checking his Twitterstream – Beyond Culture by Edward Hall…
@AndrewBruceSmith – I was lucky enough to go to Brian’s lunchtime seminar, and meet him over coffee. Very nice man, but will bear your comments in mind when I read his book!