The Daily Mail yesterday had social media types spluttering into their cornflakes with its article by Jason Lewis criticising the use of social media analytics for customer service.
Andrew Grill and Will Sturgeon have both discussed all that is wrong with the article at length.
But Lewis could have found an example much closer to home of a company that uses web analytics to track and monitor visits online. A quick discussion with my Twitter network finds that The Daily Mail itself is a hardcore user of web analytics.
Thanks to Andrew Smith and Tim Hoang for their insight.
Update: More here from Smith.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4b9a673d-cf6a-4d69-a91b-0208319742a5)
Wadds, spot on as always. The only thing the Mail did not mention in the article was Asylum seekers.
@andrewgrill
[...] This post was mentioned on Twitter by Andrew Grill, Stephen Waddington, Steve Mullins, Anthony C Veitch, PaulieA and others. PaulieA said: RT @wadds: [my blog] Daily Mail 'spies' on its readers online: http://bit.ly/b5V87a <ha ha, excellent! nice work, all involved [...]
What I’d be far more interested in is the Daily Star or The Sun spying on its readers offline – particularly when a copy is taken to the bog in the morning.
[...] irony – as pointed out by my friend Tim Hoang on Twitter and Stephen Waddington on his blog – is that the Mail is rather good at web analytics, understands SEO and has mastered certain [...]