The PRCA hosted a breakfast at Ketchum Pleon this morning where myself and Fernando Rizo (@fernandorizo) ran attendees through the basics of organic and pay per click (PPC) search.
My presentation covered organic SEO as part of the PR process. Fernando spoke about using paid search to kick start PR campaigns and conversations. Its a neat tactic that he calls contextual marketing “so as not to threaten the ad guys.”
Here’s my slide deck.
[...] This post was mentioned on Twitter by StaceyBeattie, PRCA. PRCA said: Thanks for sharing RT @wadds: My slidedeck for this morning's @PRCA_UK breakfast: Intro to SEO for PRs: http://bit.ly/9TfmzB [...]
Well, organic SEO is the way to do it because you won’t get banned by major search engine.”":
google and other search engines would always love organic seo and natural link building :*`