The decline in newsprint is no longer a media story – its fixture of the industry.
The ABC Multi-Platform Report for May 2010 published today continues the sorry tale of the declining circulation of both daily and Sunday national newspapers in the UK.
Here’s a summary of the data.
Table: Circulation of daily UK newspapers
Table: Circulation of Sunday UK newspapers
But that’s only a very small part of the picture. Just because people no longer have the paper delivered doesn’t mean that they’re not interacting with those media brands online. I’d suggest that many of them are dealing w/ the whole “moving our business online” better than — well, the consumer brands and agencies who pay their advertising bills.
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