Creating alternative definitions for acronyms is a tactic that I was taught as a trainee hack as a means of livening up copy. The crisis in the Gulf of Mexico provides the opportunity to explore alternative definition for the initials BP.
Here’s a few I used (with thanks to the subbing skills of Steve Earl) in an article for Reputation Online on BP’s communication response.
Brutal Predicament
Battered Perception
Buying Pilloried
Becoming Plain?
[...] This post was mentioned on Twitter by Stephen Waddington and Bernie Ritchie, Speed Communications. Speed Communications said: Alternative BP definitions for Reputation Online http://goo.gl/fb/CNjqd (@wadds) #business #pr [...]
Bearing Pollution, Being Punished; Becoming Polluted, Burgeoning Pariah, Brazenly Pompous