Here’s an event that you might want to check-out on Thursday evening.
Its a debate hosted by Phil Sheldrake and myself as part of the CIPR’s Social Summer 2010 series of workshop that will ask has the PR industry missed the boat on the optimisation of web content to attract the attention of Google, more commonly known as search engine optimisation?
The emergence of the multi-million pound search industry during the last decade suggests that this may be the case.
Search agencies are increasingly packaging planning, content development and analytics, into a payment-by-results model. It’s a compelling proposition for a marketing director that is seeking guaranteed outcomes.
Now search agencies are starting to use PR tactics such as press releases, bylined content and wire distribution to drive their campaigns prompting the scrutiny of the role of PR versus SEO.
Join participants from the PR and SEO industries including Sourcewire’s Daryl Willcox, Nixon McInnes’ Will McInnes and SiteVisibility’s Kelvin Newman to debate the issue on Thursday evening. The two-hour session will kick-off at the CIPR’s headquarters in Russell Square, London at 5pm. The cost is £10 on the door to cover beers and nibbles.
[...] This post was mentioned on Twitter by Stephen Waddington and redbrand, Speed Communications. Speed Communications said: CIPR Social Summer debate: Has PR missed out on SEO? Will social media be next? http://goo.gl/fb/2bmkq (@wadds) #pr [...]
The answer is yes, they are missing out. Most PR people don’t know the value of online coverage, let alone understand in bound links and keyword density etc.
The most successful SEO strategy is Linkbait.
Linkbait is the practise of adding content to websites with the aim of attracting links from other sites. The content can take various forms, from a unique tool, or a breaking news story, to a well written article to a controversial image.
This simple definition should send bells ringing. No, the definition is not wrong. But what kind of people do you want to hire to create so-called Linkbait? SEO experts?
A good journalist smells of Linkbait. A film director reeks of it. Calling Linkbait an SEO strategy is like calling war a kind of politics. Perhaps it is a kind of politics, but it does not describe the kind of things that happen in a war effectively. In a war you need a different set of skills and mindset than in vanilla politics.
Read the rest of what I wrote on this topic here
http://www.wewillraakyou.com/2009/12/is-seo-dying-a-slow-death/
[...] This post was mentioned on Twitter by Wessel van Rensburg. Wessel van Rensburg said: I disagree with the premise that SEO is best placed to do earned media (content) http://ow.ly/257ej Instead SEO is dying http://ow.ly/257eT [...]