Comments on: CIPR Summer Social debate finds PR and search marketing remain separate worlds

By: Social Media and PR: Are Journalists Quicker to Adapt? | Spin Sucks

Social Media and PR: Are Journalists Quicker to Adapt? | Spin Sucks — Mon, 09 Aug 2010 00:46:43 +0000

[...] However, when putting PR agencies under the spotlight, we read that 78 percent of the UK’s 100 powerful agencies are not using Twitter, and our industry watchdog is bemoaning the the fact that PR pros are failing to embrace search marketing. [...]

By: We Are Social’s Monday Mashup #31 / we are social

We Are Social’s Monday Mashup #31 / we are social — Mon, 05 Jul 2010 19:05:25 +0000

[...] for SEO’, myself and Simon went along to last week. It was a lively debate, which both Stephen Waddington and Daryll Willcox have written up magnificently. There are still another eight events in the [...]

By: James Crawford

James Crawford — Fri, 02 Jul 2010 19:31:14 +0000

Search and PR is the most important topic there is right now.

The ways in which PR can impact on search and vice versa is the biggest commercial opportunity for consultancies since records began.

By: Rob Shepherd

Rob Shepherd — Fri, 02 Jul 2010 09:37:40 +0000

Wish I’d been at this debate and thanks for the roundup, Wadds. I absolutely agree with Darryl and Steve Earl and add this: every day I speak to clients from search marketing who – for their part – haven’t got a CLUE about PR but are muddling through, trying it, bolloxing it up and learning on the job but all the while are taking substantial market share from traditional PR because they DO understand search and are offering what their clients want.

Why (oh why, oh why etc.) is PR yet again left behind? Take most PR agencies away from the basic job of looking for angles and attempting to place stories with journos and they become a shoal of white lumpfish cast out from their evaporating sea by a tidal wave that leaves them stranded, gasping and twitching on a new shore.

(Please take the bait, someone.)

By: Social media bingers ‘under the influence’ – shock | Earlin' PR abuse

Fri, 02 Jul 2010 09:00:24 +0000

[...] an audit trail. Fact. Get over it. Get on with it. And while you’re at it, figure out how editorial influence and search marketing join up too [...]

By: Steve Earl

Steve Earl — Fri, 02 Jul 2010 07:44:27 +0000

The PR industry has failed to embrace search marketing? Damn right. Why? Because too many PRs are too clueless, lazy or in denial to get off their arses and think about it, learn about it and work out how to apply it.

Saying they’ve got enough problems to worry about is a limp excuse. This is one of the biggest problems they have to worry about.

By: Tweets that mention CIPR Summer Social debate finds PR and search marketing remain separate worlds | Wadds' PR Blog -- Topsy.com

Fri, 02 Jul 2010 07:11:45 +0000

[...] This post was mentioned on Twitter by Stephen Waddington, Stephen Waddington and others. Stephen Waddington said: [my blog] CIPR Summer Social debate finds PR and search marketing remain separate worlds http://bit.ly/aEJ98E #ciprsm #cipr [...]