Here’s another cracking project from geek comedian Tom Scott – the Analogizer, a web app that generates odd, bizarre and almost always amusing analogies. Its will almost certainly become a required resource for writers

Journalists! Do you think your readers are too dumb to understand ’5 kilograms’? Do you want to add some useless, confusing analogies to make your article much harder to read? Having trouble thinking of something that doesn’t revolve around the height or weight of an elephant? Well, worry no more! The Analogizer is here to save the day!

Follow Tom on Twitter @tomscott.