I don’t know about you but I never use my TV’s tediously slow red button. Interactive it ain’t.

More dynamic interactive video formats are in the works. One example is linkto.tv developed by the How to TV.

I caught up with How to TV’s Russell Goldsmith yesterday and he explained how linkto.tv enabled a video producer to create linkable hotspots in video content.

Have a look at these videos for Jaegar, Pantene and the Westfield Shopping Centre.

The application is available as a tool to Brightcove and Ooyala users or as a do-it-yourself application on the linkto.tv site.

Could linkto.tv be the future of interactive video content? Jaeger thinks so. It’s leading customers to shop directly from catwalk videos on it’s site.

Goldsmith said that it reported engagement rates of 27 per cent, click-through rates to purchase of 13 per cent and a 3x increase in basket size.