Comments on: PR agencies need to handle traditional, online and social media

By: NickZS

NickZS — Fri, 30 Jul 2010 11:26:19 +0000

You are right a 360 degree approach (that includes radio and broadcast) is required to reach out to offliners. The rise of social media sites isn‘t just transforming how people communicate, it is changing how they buy, with more people letting their fingers do the walking after a social media recommendation. PR Moment recently ran a piece suggesting 43 per cent of British consumers are more likely to shop at a website they noticed because of a social network. Male consumers are considerably more influenced this way (51 per cent compared to 35 per cent of women). I can’t remember the last thing I bought in a shop and haven’t bought a newspaper in six years so guess I’m in that 51%…

By: Tweets that mention PR agencies need to handle traditional, online and social media | Wadds' PR Blog -- Topsy.com

Thu, 29 Jul 2010 20:48:52 +0000

[...] This post was mentioned on Twitter by Stephen Waddington, Speed Communications. Speed Communications said: PR agencies need to handle traditional, online and social media http://goo.gl/fb/l5dlB (@wadds) #media #pr [...]

By: Wadds

Wadds — Thu, 29 Jul 2010 19:52:58 +0000

Hi Charlie – Thanks for stopping by. You’re right there’s no denying the rise of social media and the decline of print. But its not at clear cut as we maybe think. Cheers, Stephen

By: Charlie Cowan

Charlie Cowan — Thu, 29 Jul 2010 19:47:16 +0000

Hi Stephen, very useful post. It’s easy to get caught up in the Social Media bubble and restrict your activities to online campaigns. The majority of people are still offline and need to be reached through more traditional means – a friendly face and a handshake still go a long way. Charlie