I ran a workshop last tonight as part of the CIPR Summer Social series on building your personal reputation online. It’s never been easier to manage your personal reputation by building networks and publishing your work.
Here’s the deck.
It kicks with an audit of your online reputation or web footprint and then describes how to create profiles on LinkedIn and Twitter, build networks and publish content. It includes case studies from people that have used social media to build their personal profile and secure jobs and concludes with a discussion about dealing with less favourable content.
I’ve pulled examples and case studies from around the social web and am grateful (pause for breath) to Ben Cotton, Carolyn Mendelsohn, Jed Hallam, Josh Halliday, Laura Tosney, Matt Watson, Mike Litman, Neville Hobson, Phil Sheldrake, Shel Holtz and Stephen Davies.
I’ll follow with a blog post next week with personal recommendations from some of this gang about how they’ve used social media to build their personal reputation.
If you’re interested in exploring this topic further I recommend you check out Antony Mayfield’s Me and My Web Shadow: How to Manage Your Reputation Online.
Steve’s up next week at the CIPR Summer Social series on word of mouth.
[...] This post was mentioned on Twitter by Stephen Waddington and LindseyMelissa Casey, Speed Communications. Speed Communications said: Getting ahead and getting hired in social media and digital PR http://goo.gl/fb/1EEFS (@wadds) #business #pr [...]
[...] Individuals that want to get ahead in digital PR should use social media to build their personal reputation. At least that was the conclusion of the CIPR Summer Social workshop that I led last week on getting ahead and getting hired in digital. [...]
[...] Develop a digital profile and use it to flaunt your wares. Wadds has already imparted wisdom upon this topic. One of the first things a prospective employer is likely to do is Google you. Exploit that, and [...]
[...] Getting ahead and getting hired in social media and digital PR – Wadd’s PR and Marketing Blog – Aug ’10 [...]
Good stuff Wadd! Hope you don’t me borrowing a few ideas for my own site!!(http://www.jobinaclick.co.uk)