22-months is a long time in this industry. That’s how long it has been since the CIPR reviewed its social media guidelines.
The CIPR’s Social Media panel is addressing the issues by inviting contributions to the guidelines from across the PR industry and other disciplines. You’re invited to make contributions direct on a wiki.
Much of the content from the last edition remains valid but since the last draft we’ve seen the rise of location based marketing, privacy issues and Twitter is now a mainstream tool for the profession. And lots more.
It’s another example of how the CIPR is modernising and I’m delighted to be helping out by spearheading the review process.
Please consider making a contribution.
Related articles:
- CIPR calls on members to help review Institute’s social media guidelines (prweek.com)
- CIPR seeks your input on updating social media guidelines (nevillehobson.com)
- CIPR Looking For Suggestions Regarding Social Media Guidelines (webpronews.com)
[...] This post was mentioned on Twitter by redbrand, Speed Communications. Speed Communications said: CIPR crowdsources comment and contributions to its social media… http://goo.gl/fb/fZBSJ (@wadds) #pr #ciprsm [...]
There is a limitation here that is a bit worrying. This is focused on “Social Media. The influence of the internet on PR and PR practice extends well beyond this narrow area of practice.
A couple of simple examples will suffice: A web site that brown’s out as the BAA site does when flights are delayed, hurts its reputation. This is a PR issues well beyond the Social Media implications (and are mostly about internal communications). In the end the company had to divest itself of Gatwick airport.
A major retailer discovered some interesting web sites with very similar URL’s that were very uncomplimentary. Lawyers were probably not the solution and the PR department had to deal with it.
As the Institute’s own book on the subject (Online Public Relations) notes there are wider issues at play. Many of them are about corporate value, reputation and evolution.
Not all online PR is about Social Media.
It is in the mind of the CIPR to have a second go at this when it considers issues beyond “Social Media”.
[...] CIPR crowdsources comment and contributions to its social media guidelines 22-months is a long time in this industry. That’s how long it has been since the CIPR reviewed its social media guidelines. The CIPR’s Social Media panel is addressing the issues by inviting contributions to the guidelines from across the PR industry and other disciplines. You’re invited to make contributions direct on a wiki. [...]