The CIPR has hit out at the ASA for not consulting the PR industry on its proposed regulation of brands in social networks.
In a statement issued by the CIPR (disclosure: I’m a member of the CIPR social media panel) it said that it was given undertaking in May that the views of the PR industry would be heard.
We are disappointed this action has been taken without our involvement,” says Ann Mealor, Interim CEO at the CIPR. “We are writing to the ASA regarding our concerns and advocating the need for closer working relationships on this issue.”
The CIPR said that it has reservation about the planned changes to the ASA’s remit. It called for any definition of advertising to be properly scoped so as to avoid censoring online communication.
[...] This post was mentioned on Twitter by Stephen Waddington and Speed Communications, David Gallagher. David Gallagher said: RT @wadds: Quick blog post – CIPR calls for clarity on ASA’s digital remit: http://bit.ly/dmH6QY #ciprsm [...]
The CIPR saying “should be scoped so as to avoid censoring the ability of citizens and consumers to enjoy the free online dialogue they have come to expect” on a post labeled at the top “Commenting is disabled” – who would have thought it…
@Robin Grant – Over sight. Commenting now enabled.
[...] seen as PR, rather than advertising, this move could force a change of approach from brands. The CIPR has already “called for clarity”. As I work in the B2B Technology sector, I’m actually not that worried. Clients don’t [...]