The latest ABC Multiplatform report, tracking the fortunes of the national media online and in print over the last 12-months, was published last week. Here are the headlines:

• The report continues the narrative of a decline in print audiences and the corresponding rise in digital audiences
• All print publications have experienced falls in readership ranging from The Daily Telegraph (-17.33 per cent) to the Daily Mail (-0.03 per cent)
• The various online strategies (ads, affiliate marketing, paywall, SEO and sponsored content) of each national media publisher are visibly playing out month-on-month in the ABC reports. This blog post describes the various different strategies
• The online properties for The Financial Times, The Times and The Sun, have all come out of the ABC audit as a result of firewalls
• All other online properties have seen a rise in traffic in the past 12-months with MailOnline reporting 51 per cent year-on-year to 45 millions viewers per month