Forbes’ new advertising pitch: wanna buy a blog?
Forbes is selling advertisers blogs that operate alongside other Forbes blogs, according to AdAge. It another attempt by a publisher to develop a profitably revenue stream

Announcing the Reputation Online Effectiveness Award winners
Congratulations to all the winners at the Reputation Online awards last week. Here’s the full line-up

Professional institutes, PR and marketing
Simon Wakeman debates the importance of professional institutes at a time of dramatic change in the marketing and PR industries and makes a personal commitment. Follow the comments for an interesting debate

Me and my twoppelganger
Steve Earl’s Twitter followers are confused as he’s brandjacked by the TV show that shares his Twitter moniker