I’m putting my money behind Hitwise’s prediction (based on search traffic and sentiment analysis) for One Direction to win X Factor.
Hitwise predicts One Direction X Factor winner based on search
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[...] This post was mentioned on Twitter by Stephen Waddington, Tracey Drain. Tracey Drain said: RT @wadds: [blog] Just stuck £25 on One Direction based on @Hitwise_UK's search analysis: http://wadds.co/hH4doK [...]
Well, suppose you can’t win ‘em all. Hopefully you put a side bet on Simon being the ultimate winner and you’ve romped home the victor.
[...] The relationship between TV talent contests and social media on the face of it, appears to be more significant. People talking about a show such as The X Factor also have the opportunity to vote for their favourite, therefore there is more likely to be a positive correlation. However, as we’ve seen with The X Factor, just because young teenage girls are talking to their friends about One Direction online does not directly in the same number of votes for the band. [...]