Spotted last night outside Kings Cross station in London, a stand promoting a product that helps you stop smoking, located exactly where commuters would normally light-up. I’ve no idea whether the product is any good or not but it certainly got attention from smokers. Seth Godin would be proud.
[...] This post was mentioned on Twitter by Adrian Swinscoe, Speed Communications. Speed Communications said: Interruption marketing http://goo.gl/fb/o3oGP (@wadds) #interesting #london #interruptionmarketing [...]