Enchantment is Guy Kawasaki’s new book. Published last week it’s a life manual for “changing hearts, minds and actions” in business and life. It’s an easy to pick-up read book written in chatty style in which the former chief-evangelist at Apple and Alltop.com founder plots the ten steps to building enchantment.

1. Achieve liability – hire likable people and build likable products and services
2. Achieve trustworthiness – knowledge and competence
3. Prepare – keep it simple and set yourself up for success
4. Launch – tell a story and get your first follower
5. Overcome resistance – remove barriers to purchase and overcome competition
6. Endure – build relationships
7. Learn how to use push technology and present
8. Enchant your boss – manage upwards
9. Enchant your employees – offer skills, autonomy, and higher purpose
10. Resist enchantment – learn how to resist and so become a better enchanter