You can’t beat a saucy snap and spot of cheeky alteration in a headline to grab attention. I could have pushed it even further but that would have been plain offensive.

Its the title of a post that I’ve written for Reputation Online about the efforts that PeerIndex is taking to tackle gaming on Twitter.

A recent audit of a series of business-to-business Twitter accounts by my own firm Speed found that more than 30 per cent of followers were spammers or unused accounts.

We’ve seen the emergence of offshore businesses that will build networks for you promising 2,000, 5,000 or 10,000 followers within 30 to 60 days for a couple of hundred dollars.

I caught up with PeerIndex’s Head of Products Simon Cast to discuss this issue. He is responsible for developing the PeerIndex algorithm and recognises the problem.

“People will always game a system. As quickly as an algorithm is modified users will find ways to manipulate it for their own end,” said Cast.

Head over to Reputation Online to read the full article. Image via SeattleClouds.com.