An apology. I am responsible from some of the junk that it is syndicated around the web.

Within a couple of hours of publishing my post yesterday about web spam and social search I received an inbound link from a car insurance web site that has all the hallmarks of a link farm rather than an informative site.

It elegantly demonstrates my point that we’ve reached a place where web site owners often deem keywords and links as more important on a web site than audience engagement.

You couldn’t make it up.